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Value Proposition: Marketing examples for each of the 4 essential levels of value prop

Value Proposition: Marketing examples for each of the 4 essential levels of value prop

December 16, 2020 — We heard from 191 marketers about their key lessons from the year 2020. We winnowed them down to bring you the most essential lessons in this article.

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What 2020 Has Taught Marketers: 8 essential marketing lessons

What 2020 Has Taught Marketers: 8 essential marketing lessons

December 15, 2020 — We heard from 191 marketers about their key lessons from the year 2020. We winnowed them down to bring you the most essential lessons in this article.

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Marketing Strategy: 5 successful (and 1 failed) strategic approaches to everyday marketing challenges

Marketing Strategy: 5 successful (and 1 failed) strategic approaches to everyday marketing challenges

December 9, 2020 — The word strategy is often used broadly. And an overall marketing strategy for your brand is important.

But each campaign, each landing page, each ad, each product should have a strategy all its own as well.

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