MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
February 27, 2020
February 20, 2020
February 13, 2020
February 6, 2020 — Value perception, much like beauty, is in the eye of the beholder. There is no singular way every different possible audience and customer for your product will perceive a product or offer’s value. You have to understand each group of customers’ motivations.
January 30, 2020 — At its heart, effective marketing is teaching. See examples from an addiction treatment center, an aftermarket engine lubricant, and an over-the-counter probiotic.
January 23, 2020 — Discover five tactics five different companies used to learn about what their customers want, including examples from a bank, a comparison site, a translation service and two different jewelers.
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Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation
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MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign