MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
Landing Pages, Value Prop and Headlines: Your peers’ favorite MarketingSherpa articles of 2019
January 9, 2020
Marketing 101: What is a sticky footer?
December 19, 2019 — A sticky footer contains information always present at the bottom of a web browser as visitors scroll. Discover several ways to use sticky footers to boost customer conversions.
Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation
December 12, 2019 —The factors that improve SEO are not necessarily the same factors that improve conversion.
Copywriting: 8 examples of successful marketing copy
December 5, 2019 — After writing marketing copy day in and day out, it’s easy to get stuck in a rut. We bring you eight examples of successful marketing copy to help spark new ideas for your next copywriting assignment.
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Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation
Infographic: How to Create a Model of Your Customer’s Mind
Mobile Marketing Technology: Insights from Chief Research Officer of G2 Crowd based on 18.6 million data points
MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
